So Much Color


The noise around AI can be blinding. We help you find what's useful and put it to work.

The hype around AI is loud right now, and half the tools have websites that look like a video game. So Much Color is the opposite. We help you find where AI fits in how you work, set it up, and get it running in a week. We work with individuals, small teams, and companies. We started with local storefronts.

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Why now

While you may not be using AI in how you or your business work or operate yet, some of your competitors already are. That gap gets harder to close the longer you wait. You don't need every new tool. You need the few that matter for your business, set up properly.

What you get

A short document, 3 to 4 pages, in one week. No bloated report, no jargon.

  1. Presence review. A straight read and a score for your website, Google Business Profile, and social pages, including how easily someone finds your address and hours on a phone.
  2. Local competitor comparison. You and your three closest competitors side by side: star ratings, number of reviews, how recent they are, website quality, and the date of the last social post.
  3. Five prioritized fixes. The five changes that will help most, in plain language, so you can start the same day.
  4. Two AI workflows you can run yourself. Set up for your business, for example replying to Google reviews or drafting weekly Google Business posts, with the exact wording to paste in.

Turnaround: one week.

Cost: free for the first three businesses, in exchange for a short testimonial and permission to share an anonymized case study. After those three, a flat $350.

How it works

  1. A 15-minute conversation. We talk about your business, who you're up against, and what's eating your time.
  2. The review. We go through your online presence, run the competitor checks, and write it up.
  3. You act on it. You get the write-up and the fix list in time to act on them that week.

Behind So Much Color

So Much Color started from one frustration: AI is a bewildering space right now, and the people who stand to gain most from it can't get a straight answer about where to begin.

It's grounded in a career spent in enterprise IT, the systems and working practices large companies rely on, made useful and applicable for people who don't have an IT department and don't need one.

You'll always be dealing with a person here, not a form or a chatbot.